“30 Effective Strategies to Increase Your Website Traffic”

You know you’re a marketer when you’re stuck in traffic, and all you can think about is, “Why can’t I get this kind of traffic to my website?” If you’re struggling to drive traffic to your website, you’re not alone. According to a 2020 study by the Content Marketing Institute, 63% of content professionals find it challenging to find staff skilled in content strategy, a crucial driver of website traffic.

With tasks like writing new blog posts, posting on social media, and planning new email campaigns, it can be hard to figure out what’s working and what’s not in terms of driving traffic to your site.The list below will help you boost your website.

The following list will help you boost your website traffic, attract more leads, and enhance your ROI.

Content Creation :

Inbound marketing aims to attract the right people to your company, and one of the best ways to achieve this is through blogging.

To create content that draws the right visitors to your website, you need to understand your target buyer persona. Once you know your audience, you can produce content that naturally attracts them to your site.

Here are five steps to writing a blog post that will attract the right audience:

• Identify your buyer persona: Learn about your target market, including their job titles and pain points.
• Conduct SEO research: Find out what your audience is searching for on search engines to provide relevant content.

• Ideate topics: Choose topics that address your audience’s pain points and have high search volumes. Tools like our Blog Ideas Generator can help with brainstorming.
• Write a draft: Start by drafting a post that answers your audience’s questions. Use interesting angles to make your post stand out.
• Publish and Promote: Publish your post on your blog and use SEO tools to optimize it. Promote your blog post on social media and through email newsletters to drive traffic.

Topic Expertise :

Ranking higher on Google will boost the organic traffic to your site. At HubSpot, we achieve this using the pillar/topic cluster model. Google prefers websites recognized as topic experts. To establish this expertise, you can create a pillar page, which is a comprehensive blog post covering all aspects of a topic. Following this, write “cluster content” or supporting blog posts targeting long-tail keywords to demonstrate thorough coverage of the topic.

This structure helps search engines easily crawl and categorize all of your content on a specific topic, making it easier for you to rank for that search term. When implemented correctly, it also aids visitors in navigating your site and moving through related pages, increasing traffic for all the pages in your topic cluster.”

Organic Social Media :

Organic social media remains a vital strategy for marketers. Beyond posting on social media platforms, you can utilize features like Instagram Stories (with the swipe-up feature), live video, IGTV, and Facebook Messenger. Being an early adopter of new features is crucial in organic social media.

For example, Facebook’s automated lead generation feature on Messenger enables businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This feature is excellent for driving traffic to your website.

Having a diverse social media strategy and using the right platforms is also essential. Don’t limit yourself to Facebook, Instagram, and Twitter; platforms like YouTube and Pinterest can also generate significant traffic to your site.

“Second, stay active with community management. People love when brands like and reply to them — it humanizes your business and encourages people to return for more content.”

Website Analysis :

Let’s reverse engineer our thought process. Before driving traffic to your website, it’s essential to understand your audience. Analyze your website using tools like Crazy Egg to identify where you’re losing and gaining visitors. With this information, you can create targeted content to attract the right audience to your website.

Influencers :

We know that customers are more likely to buy from organizations with excellent word of mouth, but how do you create it? First, delight your customers. Second, collaborate with influencers.

Influencer marketing is not a passing fad; it’s a cost-effective way to drive traffic to your website. When influencers share discount codes, links, reviews, or giveaways, you tap into their audience, directing traffic to your site.

Email List Building :

Leveraging your current readers and customers is an excellent way to drive traffic to your website. When you publish a new blog post or content offer, promoting it to your followers and subscribers can provide an immediate traffic boost. For content-heavy websites, maintaining repeat readership is crucial for meeting traffic goals, conversions, and lead generation.

• To get started, build or expand your email list.
• Content Offers: Publish content that requires visitors to share their email addresses to access it. Include CTAs for content offers on your website.

• Easy-Access Newsletter Sign-Up: Add sign-up forms throughout your website, from the homepage to the about page. If visitors have a positive experience on your site, they may be inclined to subscribe to your newsletter.

Community Engagement :

Increasing brand recognition will drive more traffic to your website. To achieve this, stay active and engaged in your market. You can start today by participating in Facebook group discussions related to your industry, answering questions on public forums, and interacting with your followers on social media.

A prime example of effective social media engagement is Taco Bell. Taco Bell consistently delights its customers on social media. Here are a couple of examples from the company’s Twitter.

On-Page SEO :

Importance of On-Page SEO
Implementing strong On-Page SEO strategies ensures that your website is visible in search engine results, which in turn drives more traffic to your site. More traffic often translates to more leads, sales, and overall business growth.

The page title is one of the most critical elements of On-Page SEO. It’s the first thing users see in the search engine results, and it significantly influences their decision to click on your link.

Headers help structure your content, making it easier for both search engines and users to understand. They break up the text, improve readability, and highlight the main topics of your page.

Structuring Your Content with Headers

Use H1 for the main title, H2 for major sections, H3 for subsections, and so on. This hierarchical structure helps search engines understand the importance of each section and improves user experience.

What is a Meta Description?

A meta description is a brief summary of a web page’s content, appearing under the page title in search results. It’s a crucial element for driving clicks from search engine results pages (SERPs).

Importance of Alt-Text for Images :

Alt-text (alternative text) describes the content of images for search engines and users who use screen readers. It’s essential for accessibility and helps improve your page’s SEO.

Tips for Creating SEO-Friendly URLs :

Keep URLs short and descriptive. Include primary keywords and avoid using unnecessary characters or numbers. Use hyphens to separate words.

 Video Marketing :

It’s time to incorporate video marketing into your content strategy because audiences are increasingly seeking out video content. According to Statista, 77% of internet users aged 15-35 are using YouTube to watch videos.

You can create videos for platforms like Instagram Stories, Facebook Stories, live streams, IGTV, Facebook Watch, YouTube, and more. Ready to dive in? Check out our ultimate guide to video marketing to learn everything you need to get started.

Voice Search Optimization :

Remember how Ariel in “The Little Mermaid” wanted to be where the people were? That same idea applies to digital marketing. To drive traffic to your website, you need to be present where people are searching.

Voice search is becoming increasingly important for ranking. According to remarketer, voice searches are expected to grow by 9.7% by the end of 2021.

Research Long-Tail Keywords: People use full sentences when they perform voice searches. To optimize for voice search, focus on finding longer-tail keywords.
Write Answer-Focused Content: Make sure your content directly answers the questions your audience might ask.
Optimize for Snippets: Devices like Alexa and Google Home look for brief, clear answers. Include concise summaries in your posts to help search engines and smart speakers quickly find the information they need.

Local SEO :

If your business has a physical location, local SEO is crucial. As my colleague Kelsey Smith pointed out in her blog, “Search engines use signals like local content, social profiles, links, and citations to deliver the most relevant local results to users.”

For instance, when someone searches for “best soul food restaurant” on Google, the search results are tailored to their location. Tools like Google My Business and Moz Local are essential for managing your directory listings and citations, helping your business appear in local searches. Here’s an example of a restaurant that shows up for such searches in Memphis, TN.